NBA in Pharma: The Playbook for Pharma Companies to transform their operations
Introduction Pharma companies are facing a data-driven revolution, with digital innovation and analytics rapidly transforming how they operate and engage with stakeholders. According to a McKinsey report, by 2025, organizations that effectively combine, analyze, and interpret disparate datasets will be best positioned to elevate performance and optimize outcomes for both patients and physicians1. Another McKinsey survey
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