The Future of CRM in Life Sciences: Selecting the Right Partner
From vision to execution, we partner with life sciences teams to bring bold thinking to life built to scale, built to last.
About the webinar
The webinar explored how life sciences organizations are redefining their CRM approach moving beyond traditional call logging into a new era of intelligent, AI-driven engagement. The discussion focused on the rapid evolution of CRM systems in 2025 and the growing need for platforms that seamlessly combine innovation, compliance, scalability, and integration.
Attendees gained practical insights into the key factors that drive CRM change, how to effectively evaluate potential CRM partners, and the common mistakes organizations should avoid during selection. Real-world examples were shared to illustrate how leading life sciences companies are navigating this transformation to deliver smarter, more personalized engagement.
This session provided a clear, unbiased perspective designed to help organizations make informed CRM decisions and identify the right partner to support their digital transformation journey.
Know more about the future of CRM in Lifesciences
What’s driving CRM change in 2025
The most important factors in evaluating CRM partners
How to balance AI, compliance, integration, and scalability
Common mistakes to avoid during CRM selection
Real-world examples of CRM decisions in life sciences
Speaker
Jason Harlander
Executive Director,
Technology Management, Improzo
Jason Harlander is a seasoned leader in life sciences technology with more than 15 years of experience helping organizations modernize their CRM and commercial ecosystems. He has built and led global support and program teams for emerging biotech, mid-size pharma, and large enterprise organizations, driving adoption of platforms like Veeva Vault CRM and Salesforce Life Sciences Cloud.
Jason specializes in guiding executive teams through CRM strategy, migrations, and partner selection. His expertise spans program management, managed services, and AI-driven solutions for regulated environments.
Over his career, Jason has worked with thousands of users across more than 40 countries, achieving measurable outcomes and successful delivery of global CRM rollouts.
Today, Jason leads initiatives focused on helping life sciences organizations evaluate CRM partners, streamline integrations, and prepare for the future of AI-enabled engagement.